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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely
Publisher: HarperCollins
Category: Book

List Price: $25.95
Buy Used: $14.75
You Save: $11.20 (43%)



New (50) Used (18) from $14.75

Rating: 4.0 out of 5 stars 120 reviews
Sales Rank: 110

Format: Roughcut
Media: Hardcover
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6 x 1.4

ISBN: 006135323X
Dewey Decimal Number: 153.83
EAN: 9780061353239
ASIN: 006135323X

Publication Date: February 19, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: WEAR TO DUST JACKET Satisfaction Guaranteed!

Also Available In:

  • Audio CD - The Predictably Irrational CD: The Hidden Forces That Shape Our Decisions
  • Audio Download - Predictably Irrational: The Hidden Forces That Shape Our Decisions (Unabridged)
  • Kindle Edition - Predictably Irrational

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Customer Reviews:   Read 115 more reviews...

5 out of 5 stars One of the best books non-fiction released in 2008   July 18, 2008
HLE (Beverly Hills, CA USA)
2 out of 2 found this review helpful

One of the most eye-opening books I have read in a long time. This easy-to-read and digest book is a nice introduction to behavioural economics. It follows some threads that were in Freakonomics, which was good, too, but I like this one even better.


4 out of 5 stars intriguing   July 16, 2008
Daniel E. Nelson
1 out of 1 found this review helpful

A great discussion of the topic, a little long on the conclusions. Entertaining writer.


4 out of 5 stars Smart, Well Written Book, written in the Freakonomics Style   July 16, 2008
Kevin Krease (Detroit, MI USA)
1 out of 1 found this review helpful

Quick, enjoyable read that provided some refreshing insight into the world of behavioral economics with the premise that people are not perfect rational beings, rather they are irrational and often in very predictable ways. Quality stories, witty humor - overall an excellent summary of the fascinating research Dr. Ariely has done over the years.


5 out of 5 stars This Book Explains a lot!   July 13, 2008
Ken Montville
1 out of 1 found this review helpful

This is an excellent book well written. It explains in clear and understandable language why we make some of the decisions we do even when it's logical to make other choices. Dr. Ariely writes with great humor and and understanding of his audience. I recommend this to one and all.


3 out of 5 stars Predictable review   July 12, 2008
submariner in Arizona
I am probably guilty of writing a public review after reading some of the others. I enjoyed the book initially but did not feel that same sense of satisfaction finishing. Then I read that one person enjoyed the early chapters about relativity and felt the book lost steam in the end. I actually bought a new Macbook this week and ended up buying the "middle" model of three offered. Now I know why. I am glad I read the book, but I wish the later chapters were as interesting as the beginning of the book.

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