Before and After Graphics for Business | 
| Author: John Mcwade
Publisher: Peachpit Press
Category: Book
List Price: $34.99
Buy Used: $18.96
You Save: $16.03 (46%)
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Rating:  7 reviews
Sales Rank: 333936
Media: Paperback
Pages: 208
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.9 x 6.9 x 0.5
ISBN: 0321334159
Dewey Decimal Number: 686.2252
UPC: 785342334159
EAN: 9780321334152
ASIN: 0321334159
Publication Date: April 17, 2005
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Good, solid and clean copy. Light cover and usage wear. Price sticker remnant. SHIPS FAST! 1400B
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Product Description
As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.
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| Customer Reviews: Read 2 more reviews...
Excellent Reference Material September 1, 2007
Michel S. Larocque (Windsor, ON)
1 out of 1 found this review helpful
This book explains the basics (and some more advanced concepts) of good graphic design without overwhelming the reader with technical terms nor "dumbing down" the vocabulary for the novice. There are plenty of colourful examples and the book follows its own advice! This book lacks, however, the specific steps to accomplish the different design goals, but this is probably due the many publishing packages available. It assumes the reader will figure that out for himself (or herself.) The book is a compact 200 page document that is filled with useful information from cover to cover and is a great addition to any designer's reference library.
Another successful design book from Before & After June 13, 2007
Jessica Ledbetter (Newport News, VA USA)
2 out of 2 found this review helpful
Yet another great book from the folks at Before & After. I have the Before & After Page Design book and subscribe to the PDF magazine. Even with all that, I still liked the addition of this book. It covers the usual business situations like newsletters, stationery, logos, forms and charts. The ideas illustrated and dissected here were found to be light bulb creating. I was able to apply a few of the tips right away to some projects I was working on at the time.
Some of the nuggets I enjoyed most were the comparison and discussion of what typefaces are best for what text that can be applied to all sorts of type, logo creation and thought process and the charts. The charts were not just your average pie charts, but great design elements.
Again, I'm impressed by another Before & After project. The illustrations and explanations help new and intermediate designers improve the craft. I'm sure seasoned professionals can pick up a few tips too.
Excellent March 8, 2007
Graphics Greta (New Hampshire)
This is a concise, easy to read book that seems to cover a large variety of publications and projects. I can open it up to any page and get new ideas and insights on projects I'm working on.
Great book for effective work November 21, 2005
Pierre HENON (charleville-mezieres, France)
5 out of 6 found this review helpful
I am a former graphic worker and I now teach this matter to students who have no ideas of the state of the art.
The book is professionnal and easy to use, and all examples are so helpfull to any people who need advices in business graphics.
 A great resource for ANY business November 8, 2005
Jeff Fisher (Portland OR USA)
8 out of 8 found this review helpful
Before & After is one of my favorite design magazines. The project examples, step-by-step guidelines and practical articles have always been excellent resources for designers of all education and experiences levels. With Graphics for Business, author, designer and teacher John McWade teaches the reader how to make their business look great. The book is not logo or corporate identity specific. In addition to logo design, McWade covers the creation of newsletters, stationery, sales pieces and forms, and charts, reports, calendars and maps. Still, the logo and identity section of the book (44 pages of the volume) explains logos very well and provides great examples of how to design lettermarks, wordmarks, monograms, ligatures and other forms of identities. Playing with type, words, shapes and illustrative elements are all presented in fun and well-illustrated manner. The book will be a great addition to the design library of anyone interested in producing a strong image for their business, or that of a client. - Jeff Fisher, writer of bLog-oMotives and the "Logo Notions" column at CreativeLatitude.com
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