Sport Marketing | 
| Authors: Bernard James Mullin, Stephen Hardy, William Anthony Sutton
Publisher: Human Kinetics Publishers
Category: Book
List Price: $76.00
Buy Used: $41.99
You Save: $34.01 (45%)
New (36) Used (24) from $41.99
Rating:  2 reviews
Sales Rank: 110459
Media: Hardcover
Edition: 3
Pages: 539
Number Of Items: 1
Shipping Weight (lbs): 3.7
Dimensions (in): 11.1 x 8.8 x 1.5
ISBN: 0736060529
Dewey Decimal Number: 796.0698
EAN: 9780736060523
ASIN: 0736060529
Publication Date: March 19, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Over 30,000 copies of previous editions are sold worldwide. This work is aimed at students and lecturers in sport marketing, and professionals. It is thoroughly updated to reflect changes in this rapidly evolving industry. It includes valuable new material and case studies, designed to prepare students for careers in the industry. New and updated topics include branding, research, technological change and the future of sport business. Readers will learn how to build a sport marketing plan, study consumer behaviour, gain an understanding of market segmentation and pricing. It includes extensive information on promotion, sales, distribution and sport PR.
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| Customer Reviews:
Sport Marketing sets the standard. February 20, 1999
9 out of 11 found this review helpful
This book sets the standard for sport marketing literature. Sport Marketing provides a good overview of marketing concepts and how they are applied to the sport product. Dr. Sutton is THE guru of sports marketing and delivers a quality instructional and practical guide for the serious sport manager.
The ONLY book worth having as a sport marketer! February 5, 1999
8 out of 10 found this review helpful
If your job is to sell sports, you MUST own this book. Otherwise, you're just a sports wannabe who is constantly guessing about what works and what doesn't. It is the only book that shows you guaranteed ways to build sustainable attendance figures. It shows how factors such as your facility, your promotion efforts, location, pricing, and product relate with each other to provide an overall experience for your customers.Get this book, use it, and change your career for the better!
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