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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It | 
| Author: Michael E. Gerber
Publisher: HarperCollins
Category: Book
List Price: $16.95
Buy Used: $3.08
You Save: $13.87 (82%)
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Rating:  315 reviews
Sales Rank: 583
Media: Paperback
Pages: 268
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 7.9 x 5.4 x 0.8
ISBN: 0887307280
Dewey Decimal Number: 658.022
EAN: 9780887307287
ASIN: 0887307280
Publication Date: April 12, 1995
Availability: Usually ships in 1-2 business days
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Product Description
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business—whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
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| Customer Reviews: Read 310 more reviews...
 Create a World of Your Own - In Business, In Life, In Love, In Everything November 23, 2008
Andrew Chang: 7- Hour School Week and Health, Wealth, Truth (Bay Area)
"Why Most Small Businesses Don't Work and What to Do About It"
The problem with small businesses is that most people work in it, rather than on it. People turn what was once a labor of love into a love of labor. They focus so much on trying to capture the moment that they stop being in the moment.
Gerber, the world's number one small business guru, points out that there are three key roles one must master to create a successful system: the entrepreneur (the visionary), the manager (the planner), and the technician (the doer). He shows us how to create a step-by-step turn-key franchise that leverages the power of a strategic system to make a world of our own.
This book transformed my life and my businesses to create replicable, scalable models that would succeed on their own. In the past, I wanted to do everything on my own. Because the companies relied on me to succeed, they could not function without me.
This book shows you how to build lasting legacies that allows others to experience your version of the world.
My life transformed with martial arts, philosophy, and psychology at 12. The next revolution happened when I was 20.
I never realized how businesses and martial arts are exactly alike until I read this quote in The E-Myth, which was taken from Joe Hyams, who wrote the book Zen in the Martial Arts.
"A dojo is miniature cosmos where we make contact with ourselves -- our fears, anxieties, reactions, and habits. It is an arena of confined conflict where we confront an opponent who is not an opponent but rather a partner engaged in helping us understand ourselves more fully. It is a place where we can learn a great deal in a short time about who we are and how we react in the world. The conflicts that take place inside the dojo help us handle conflicts that take place outside. The total concentration and discipline required to study martial arts carries over to daily life. The activity in the dojo calls on us to constantly attempt new things, so it is also a source of learning -- in Zen terminology, a source of self-enlightenment."
Gerber says, "That is exactly what a small business is!"
 Worst book I ever November 16, 2008
DD (California USA)
This is the worst book ever that I read on any subject. Why did this book sold over million copies was the biggest question I had after attempting to read this book. I did not find single page in the book that really useful to me.
I am sure this book sold 1 million copies only because of its title and not the content.
Reasons:
1. Authors language and narration is the worst ever.
2. It is written for those who don't understand business (example one who bakes pie is not necessarily educated or has business degree)
3. The book is very misleading for entrepreneurs and the most de-motivating book ever.
4. This book is written from negative standpoint, people generally need encouragement which is hard to find in this book unless you really want to believe this author and fail in your business.
5. I am okay with franchisee business model, however the the way author presented this case makes be do the opposite i.e to never ever own a franchisee.
Let me say this: Don't ever buy this book, I got this one free from person trying to sell me franchise business and now I hate them for giving me this stupid book.
Why would you trust this review: I have studied Masters in Business Administration and I understand right and wrong approach to small and large business. There are thousands of good books on business and this is the worst ever.
Best introduction to the entrepreneur world November 9, 2008
Gabriela Cora, MD, MBA (Miami, Florida)
The E-Myth Revisited served as my introduction into the entrepreneur world. Raised in an entrepreneur family, this book hit home. It also helped create a niche within my own medical career more than a decade ago. The E-Myth is my favorite business book.
Michael Gerber tells the story of Sarah, who went from making pies for fun to managing a store that delivered pies as a business. She soon became enslaved to her business, dreading the love she once had. But more so, unable to grow the business to achieve her vision.
Gerber's ability to simplify complex concepts into practical ones is masterful. I would recommend this book to any person who is considering to launch his or her own business and to any executive who would like to run his or her group as if managing their own business.
Don't start a business without reading this book! November 8, 2008
Russ Emrick (Monument, CO)
The single most important book to read BEFORE starting your own business. The e-Myth is that most people think they've created a business when all they've really done is created a job. Please don't start a business before reading this book because it will help you avoid the pitfalls (most new ventures fail) but because it helps you evaluate the why and the costs of venturing out on your own.
Much has been said about this book so I won't rehash it. The success of this book and its long history of being a best seller (let alone in print) speaks for itself. There is real gold in this book. Gerber divides the many hats an entrepreneur wears into three categories: the leader, the manager, and the technician. Gerber outlines a good business model. I wish I had read this 20 years ago.
A business is created to be an asset and possibly be sold - not to create a job for yourself. Not understanding that principle (and the how to do it) will cause you to work very very hard and not make much money, or even go bankrupt. Read this book and proactively prevent many problems and heartache - especially in your bank account.
A must read for any business owner. October 28, 2008
Mary Alexander (Mesa AZ)
If you are going to start a business or already have a business, you have to read this book or at least get the audio version. This book is definitely a great choice. Instead of learning from your mistakes, take the short cut and get this book and learn from someone else's mistakes.
You'll be happy you did.
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